The fashion brand Wrangler Footwear was an advertiser for the fashion magazine WeAr, for which I developed a brand and editorial redesign as Art Director at Navarra.is in 2014. Through the editorial office of WeAr magazine I was given the task to create the ad for a sneaker.
»We need an ad for a used-look men's sneaker.« That was all information I got, plus very little time to go to deadline ... so I had to improvise.
By chance we had an old engine in the office, which I used as a backdrop for the photo shoot. I dyed the dirty rusty background matt grey to create an environment that is as rough as it is stylized, clearly emphasizing the blue sneaker. The staging of the shoes conveys dynamics and tension in the overall composition.