Circular Fashion is a sustainable change agency creating software and system innovation for a circular economy in fashion and textiles.
My task was to bring the existing design of circular.fashion to a contemporary level in order to do justice to the forward-looking and sustainable character of the brand.
In order not to depart too much from the mood of the old look, I took the existing color scheme and transferred it into fresher tones. The graphic concept is based on the circular shape - this gave me the scope for abstract graphics such as the figurative mark and clear structures such as lines and tables for a detailed transmission of information.
Logo / Graphical Grid
● Since I was not involved in the website development process, I had no influence on the accuracy of the implementation and the resulting differences between my design shown here and the online version on circular.fashion.