2016 / 2017
mymuesli is a manufacturer of high quality organic muesli. As the world's first start-up, mymuesli revolutionised the food industry with individualised mass production thanks to their own online muesli configurator. A wide range of classic and special pre-made mymuesli creations is furthermore available offline.
The wide variety of the mymuesli range was not adequately reflected in the previous design. So I developed a color concept that on the one hand depicts the spectrum of the many different muesli varieties and on the other hand takes up the colorfulness of the ingredients to create a differentiating recognisability. The result was a minimalist packaging design that integrates stylishly into your kitchen interior. The quantity of the varieties creates a strong and colorful brand image on the supermarket shelf and clearly stands out from the competition with a clear, unagitated design.
Corporate Redesign / Web Design / Employer Branding / Exhibition Design / Information Design