The fashion brand Wrangler Footwear was an advertiser for the fashion magazine WeAr, for which I developed a brand and editorial redesign as Art Director at Navarra.is in 2014. Through the editorial office of WeAr magazine I was given the task to create the ad for a sneaker.

Mission

»We need an ad for a used-look men's sneaker.« That was all information I got, plus very little time to go to deadline ... so I had to improvise.

Realisation

By chance we had an old engine in the office, which I used as a backdrop for the photo shoot. I dyed the dirty rusty background matt grey to create an environment that is as rough as it is stylized, clearly emphasizing the blue sneaker. The staging of the shoes conveys dynamics and tension in the overall composition.

Beyond Build

Brand Design, Web Design, Frontend Development

2023

Lymbic

Brand Design, Web Design, Frontend Development, Illustration

2023

Circular Fashion

Brand Design, Web Design, Photography

2022

Herren von Zzet

Brand Design, Web Design, Frontend Development, Photography

2020

Beyond Black

Brand Design, Web Design, Illustration, Naming

2019

UX_DEV Summit

Brand Design, Illustration

2019

Mymuesli Summer Editions

Packaging Design, Illustration

2019

Sevenval

Brand Design, Web Design, Information Design, Exhibition Design, Employer Branding

2017

Mymuesli

Brand Design, Packaging Design, Illustration

2016

Olive Joy

Brand Design, Packaging Design

2014

Wrangler Footwear

Photography, Advertisement

2014

Tree of Tea

Brand Design, Packaging Design

2013

Christoph Herrmann
Art Director / Designer
Berlin / Germany

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