2013

Brand Design

Packaging Design

Client

The mymuesli daughter brand Tree of Tea offers organic tea in many different varieties. The loose leaf teas convince with high quality and unusual flavours.

Mission

As Art Director at Navarra.is, I was responsible for the visual appearance of the Tree of Tea brand — from the logo to the typography to the packaging design. The goal was to develop a high-quality, timeless and friendly brand for many tea varieties full of character. 

Realisation

The Tree of Tea logo is also the central illustrative element of the packaging design. It conveys the idea of the brand name as well as the variety and colour spectra of the respective tea blends. The pattern emanating from the picture mark gives the can made of uncoated paper an elegant snakeskin-like texture. The embossed metal lid underlines the value of the product and allows the packaging to come completely without plastic.