2024

Brand Design

Web Design

Client

Reverse.fashion offers innovative sorting technologies that enable advanced and automated processing. By doing so, they transform discarded textiles into valuable resources and reduce textile waste through reuse, repair, upcycling, and recycling. Their vision is to transform the textile industry into a sustainable circular economy by ensuring that discarded textiles remain within the value chain in accordance with the waste hierarchy.

Mission

The startup reverse.fashion commissioned me to develop its brand identity and design an engaging and user-friendly website. The goal was to position the brand effectively and to win over potential customers, partners, and investors, ensuring long-term success for the company.

Realisation

To emphasize the technical orientation and focus on Artificial Intelligence, I combined digital colors with a font that conveys a technical feel. The logo mark integrates the company's initials into a stylized glyph that symbolizes both the concept of a circular economy and the idea of "reverse." The web design is clean and well-structured, with thin lines and line graphics adding an innovative and forward-thinking touch. The key visual creates a bridge between digital technology and the analog aspects of textiles.