2016 / 2017

Brand Design

Packaging Design

Illustration

Client

Mymuesli is a manufacturer of high quality organic muesli. As the world's first start-up, mymuesli revolutionised the food industry with individualised mass production thanks to their own online muesli configurator. A wide range of classic and special pre-made mymuesli creations is furthermore available offline.

Mission

During my time at Navarra.is I have realized many projects for mymuesli — e.g. the rebranding for the Swedish market in 2016. My last project at the agency was the global redesign of the brand and packaging, so that today there is one uniform packaging concept for all markets.

Realisation

The wide variety of the mymuesli range was not adequately reflected in the previous design. So I developed a color concept that on the one hand depicts the spectrum of the many different muesli varieties and on the other hand takes up the colorfulness of the ingredients to create a differentiating recognisability. The result was a minimalist packaging design that integrates stylishly into your kitchen interior. The quantity of the varieties creates a strong and colorful brand image on the supermarket shelf and clearly stands out from the competition with a clear, unagitated design.