Beyond Black was supposed to be a newly founded international digital agency, but it never came onto the market under this name and the design presented here. Not to show the approaches of my work on this corporate design project for this reason would be a shame in my opinion.
The goal of this project was to create a new brand from scratch. The brand appearance was to function internationally and be powerful, strong in character, high quality, emotional and technical at the same time.
The name »Beyond Black« stands for what happens after you switch on a digital device and the previously black screen reveals the diversity of the digital world. Beyond Black promises an innovative, colourful and better future. The bold application of typography combined with the offensive use of color and a playful-organic approach to illustration creates a strong appearance, which maintains the balance to its high-quality standards through a clean layout.