2024

Brand Design

Packaging Design

Web Design

Frontend Development

Shopify Setup

Music Production

Video Editing

berlinorganics.de

Client

Berlin Organics offers premium superfoods that focus on quality, functionality and enjoyment. The products are characterized by their natural main ingredients, baobab and topinambur, which run through the entire range. The Berlin Organics range is designed to enrich the daily health routine. The products are reliable essentials that provide the body with valuable nutrients and antioxidants. Berlin Organics superfoods are free from artificial additives, pesticides or genetic engineering and combine health with a modern lifestyle.

Mission

The Berlin Organics brand underwent a strategic realignment and I was tasked with developing a completely new brand design. The aim was to convey a stylish and modern lifestyle that appeals to a target group that appreciates conscious nutrition and wants to enrich it with natural, high-quality organic products.

Realisation

The products, and therefore the packaging design, are at the heart of the brand design. Therefore, I developed a system of diffuse background graphics that abstractly interpret the powders and drops and their dissolution in water. A varying color scheme ensures a clear differentiation of the varieties. This concept is complemented by minimalist typography that creates a deliberate contrast through its clear objectivity. Together, these design elements create an appearance that is serious, trustworthy and at the same time full of life. I also implemented the clear structure of the design in the web design and supplemented it with atmospheric, warm images to create an inviting atmosphere.