2021

Brand Design

Web Design

Photography

Client

Circular Fashion is a sustainable change agency creating software and system innovation for a circular economy in fashion and textiles.

Mission

My job was to bring the existing design of circular.fashion to a contemporary level to match the forward-looking and sustainable character of the brand.

Realisation

In order not to differ too much from the mood of the old design, I took over the existing color scheme and transferred it into fresher tones. The graphic concept is based on the circular shape - this gave me the space for abstract graphics like the figurative mark and clear structures like lines and tables for a detailed transmission of information.