{"id":698,"date":"2014-03-04T22:21:38","date_gmt":"2014-03-04T21:21:38","guid":{"rendered":"http:\/\/beta.chrrmnn.com\/sevenval-2\/"},"modified":"2025-01-06T20:45:33","modified_gmt":"2025-01-06T19:45:33","slug":"wrangler-footwear","status":"publish","type":"post","link":"https:\/\/chrrmnn.com\/en\/wrangler-footwear\/","title":{"rendered":"Wrangler Footwear"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[11,12],"class_list":["post-698","post","type-post","status-publish","has-post-thumbnail","hentry","category-work","tag-advertisement","tag-photography"],"grid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 3,\r\n \"rowGutters\": [\r\n 3,\r\n 3,\r\n 3,\r\n 3\r\n ],\r\n \"frameMargin\": 5,\r\n \"leftFrameMargin\": 3,\r\n \"rightFrameMargin\": 3,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 9,\r\n \"rowAttrs\": [\r\n {\r\n \"bgimage\": {\r\n \"attid\": 705,\r\n \"url\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz_clean.jpg\",\r\n \"sizes\": {\r\n \"_1920\": {\r\n \"w\": 1920,\r\n \"h\": 2384,\r\n \"url\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz_clean-1920x2384.jpg\"\r\n },\r\n \"_1280\": {\r\n \"w\": 1280,\r\n \"h\": 1589,\r\n \"url\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz_clean-1280x1589.jpg\"\r\n },\r\n \"_1024\": {\r\n \"w\": 1024,\r\n \"h\": 1272,\r\n \"url\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz_clean-1024x1272.jpg\"\r\n },\r\n \"_768\": {\r\n \"w\": 768,\r\n \"h\": 954,\r\n \"url\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz_clean-768x954.jpg\"\r\n },\r\n \"_512\": {\r\n \"w\": 512,\r\n \"h\": 636,\r\n \"url\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz_clean-512x636.jpg\"\r\n },\r\n \"_265\": {\r\n \"w\": 265,\r\n \"h\": 329,\r\n \"url\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz_clean-265x329.jpg\"\r\n }\r\n }\r\n },\r\n \"row100vh\": true,\r\n \"rowcustomheight\": \"\",\r\n \"relid\": 1\r\n },\r\n {\r\n \"relid\": 2,\r\n \"html_id\": \"project-title-row\"\r\n },\r\n {\r\n \"relid\": 25\r\n },\r\n {\r\n \"relid\": 26\r\n },\r\n {\r\n \"relid\": 27\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Wrangler Footwear<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 11,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 328,\r\n \"classes\": \"project-title\",\r\n \"absolute_position\": false,\r\n \"stickytop\": null\r\n },\r\n {\r\n \"type\": \"elementgrid\",\r\n \"cont\": \"\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": \"64\",\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 330,\r\n \"config\": {\r\n \"desktop\": {\r\n \"colCount\": 4,\r\n \"colGutter\": 3,\r\n \"rowGutter\": 6,\r\n \"colGutterMu\": \"%\",\r\n \"rowGutterMu\": \"%\"\r\n },\r\n \"tablet\": {\r\n \"colCount\": 2,\r\n \"colGutter\": 3,\r\n \"rowGutter\": 6,\r\n \"colGutterMu\": \"%\",\r\n \"rowGutterMu\": \"%\"\r\n },\r\n \"phone\": {\r\n \"colCount\": 1,\r\n \"colGutter\": 16,\r\n \"rowGutter\": 32,\r\n \"colGutterMu\": \"px\",\r\n \"rowGutterMu\": \"px\"\r\n },\r\n \"layoutType\": \"top-aligned\",\r\n \"elements\": [\r\n {\r\n \"cont\": \"

2014<\/span><\/p>

Advertisement<\/p>

Photography<\/p>\",\r\n \"type\": \"text\"\r\n },\r\n {\r\n \"cont\": \"

Client<\/p>

The fashion brand Wrangler Footwear was an advertiser for the fashion magazine WeAr, for which I developed a brand and editorial redesign as Art Director at <\/span>Navarra.is<\/a> in 2014. Through the editorial office of WeAr magazine I was given the task to create the ad for a sneaker.\u00a0<\/span><\/h1>\",\r\n \"type\": \"text\"\r\n },\r\n {\r\n \"cont\": \"

Mission<\/p>

\u00bbWe need an ad for a used-look men's sneaker.\u00ab That was all information I got, plus very little time to go to deadline ... so I had to improvise.<\/span><\/p>\",\r\n \"type\": \"text\"\r\n },\r\n {\r\n \"cont\": \"

Realisation<\/p>

By chance we had an old engine in the office, which I used as a backdrop for the photo shoot. I dyed the dirty rusty background matt grey to create an environment that is as rough as it is stylized, clearly emphasizing the blue sneaker. The staging of the shoes conveys dynamics and tension in the overall composition.<\/span><\/h1>\",\r\n \"type\": \"text\"\r\n }\r\n ]\r\n },\r\n \"classes\": \"project-info\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2022\/03\/wrangler-ad.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 557,\r\n \"attid\": 710,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2022\/03\/wrangler-ad.jpg\",\r\n \"_2560\": \"\/wp-content\/uploads\/2022\/03\/wrangler-ad-2560x1707.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2022\/03\/wrangler-ad-1920x1280.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2022\/03\/wrangler-ad-1280x853.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2022\/03\/wrangler-ad-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2022\/03\/wrangler-ad-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2022\/03\/wrangler-ad-512x341.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2022\/03\/wrangler-ad-265x177.jpg\"\r\n },\r\n \"w\": 3000,\r\n \"h\": 2000,\r\n \"ar\": 0.6666666666666666,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz-1.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 1,\r\n \"colspan\": 10,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 596,\r\n \"attid\": 699,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz-1.jpg\",\r\n \"_1920\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz-1-1920x2633.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz-1-1280x1755.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz-1-1024x1404.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz-1-768x1053.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz-1-512x702.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2022\/03\/Wrangler_ganz-1-265x363.jpg\"\r\n },\r\n \"w\": 2188,\r\n \"h\": 3000,\r\n \"ar\": 1.3711151736745886,\r\n \"alt\": \"\",\r\n \"frameOverflow\": \"\",\r\n \"absolute_position\": false\r\n }\r\n ]\r\n}","phonegrid":"","_links":{"self":[{"href":"https:\/\/chrrmnn.com\/en\/wp-json\/wp\/v2\/posts\/698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chrrmnn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chrrmnn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chrrmnn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chrrmnn.com\/en\/wp-json\/wp\/v2\/comments?post=698"}],"version-history":[{"count":0,"href":"https:\/\/chrrmnn.com\/en\/wp-json\/wp\/v2\/posts\/698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chrrmnn.com\/en\/wp-json\/wp\/v2\/media\/705"}],"wp:attachment":[{"href":"https:\/\/chrrmnn.com\/en\/wp-json\/wp\/v2\/media?parent=698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chrrmnn.com\/en\/wp-json\/wp\/v2\/categories?post=698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chrrmnn.com\/en\/wp-json\/wp\/v2\/tags?post=698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}